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Football Fandom in the 21st Century

A new report published by the European Club Association (ECA) has challenged the notion that football fans should only support one team. The study, titled ‘Fan of the Future: Defining Modern Football Fandom’, takes an in-depth look at how modern supporters engage with...

Big Brands Get Behind Major Leagues

Three of the four major sports in North America have been able to breathe a collective sigh of relief after retaining the support of most of their advertisers. The return of the NBA, NHL and MLB was a step into the unknown after an enforced absence, leaving each...

NHL Boosts Digital Offering for Stanley Cup

The National Hockey League (NHL) has a new look for the expanded 24-team Stanley Cup play-offs which started over the weekend. The games, which are being played behind closed doors in Canada, feature brand new camera angles and other broadcast enhancements to take the...