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Big Brands Get Behind Major Leagues

Three of the four major sports in North America have been able to breathe a collective sigh of relief after retaining the support of most of their advertisers. The return of the NBA, NHL and MLB was a step into the unknown after an enforced absence, leaving each...

NHL Boosts Digital Offering for Stanley Cup

The National Hockey League (NHL) has a new look for the expanded 24-team Stanley Cup play-offs which started over the weekend. The games, which are being played behind closed doors in Canada, feature brand new camera angles and other broadcast enhancements to take the...

eSports: Brands Stay on the Gravy Train

The eSports industry has been on an upward curve for some time now, and that trend looks set to continue for the foreseeable future. According to a new study by marketing intelligence service WARC, global advertising spend on eSports is expected to rise to $844...