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The Future of Soccer in the US

The Future of Soccer in the US

Sports occupies a unique space in North American culture, simultaneously a central part of people’s lives and a detachable, transactional relationship between the sport and the individual consumer. This is at odds with how other regions in the world engage in...
The Future of Soccer in the US

Project Big Picture: The Good, The Bad & The Ugly

The news that English football may be in for the biggest shake-up since the launch of the Premier League has caused an inevitable meltdown across various platforms. ‘Project Big Picture’ proposes numerous changes to the sport in England, including a reduction from 20...
The Future of Soccer in the US

No End in Sight to the Newcastle United Takeover Saga

Newcastle United fans could be forgiven for feeling sceptical about the latest development in the long-running takeover saga. Singaporean-backed firm Bellagraph Nova say they are still pursuing a deal for the club, despite there being more questions than answers...

Football & the Online Retail Challenge

Football clubs across the country are being urged to rethink their retail models to tackle the unique challenges they currently face. With games set to be played behind closed doors for the foreseeable future, club revenues are being severely impacted in a variety of...

Big Brands Get Behind Major Leagues

Three of the four major sports in North America have been able to breathe a collective sigh of relief after retaining the support of most of their advertisers. The return of the NBA, NHL and MLB was a step into the unknown after an enforced absence, leaving each...